Thursday, May 2, 2013

Fostering Behavior Change

In Fostering Behavior Change (Tulgan, 2013), Bruce Tulgan offers seven best practices for creating training that increases knowledge uptake and meaningful behavior change. Two-thirds of my way through a Master’s degree in Instructional Design and Technology, I first thought Tulgan’s tips were obvious. Simplistic. After thinking about it quite a bit, I’m sure they are. Why would Tulgan, an established training expert, tell us what we already know? Because it’s true. Because he’s right.  

There is no magic to training, and all the cool whiz-bang technology in the world doesn’t change the fact that effective training is a product of sound design and delivery. Tulgan’s tips should seem obvious, because he is reminding instructional designers and trainers of what we already know, yet sometimes fail to execute. We need to leverage needs assessments to align instructional objectives with identifiable skill and knowledge gaps, link instructional content to real-life, and deliver content to multiple memory centers. Sticky training offers actionable solutions and learning extensions. Finally, we need to follow up and cultivate support for ongoing learning.

We know this. We need to do it. Every time.

Make a great day,

Tulgan, B. (2013, January/February). Fostering behavior change. Training, 50(1), p. 9.

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