Wednesday, July 24, 2013

Gaming to Increase Your Training ROI

Gaming is in its heyday, fueled by a confluence of accessible technology and the business case for learner engagement. If you've heard it once you've heard it a thousand times: fully engaged learners synthesize content, make deeper connections, retain learning, and improve their performance better than those who are not engaged. And in both face-to-face and online training spaces, well-designed games and activities are key for increasing learner engagement with opportunities to interact with core content and peer groups, and that interaction is essential for learning to occur. 

Whether you are working with a freelance instructional designer or designing training games in-house, this is the time to increase your training ROI with games and activities that: 
  • Align with learning objectives, learner characteristics, and expectations
  • Are rooted in course content
  • Offer opportunities for learners to practice core skills, get feedback, and improve their skills over time
  • Are manageable within the learning context (with regard to time, resource, and skill limitations)
  • Promote learner satisfaction and enjoyment

Like much of business, training is migrating online, and "e-learning" doesn't even come close to describing the range of training possibility that exists today. Instructional designers are dropping sales representatives into simulated realities to develop their skills in realistic scenarios; delivering just-in-time messaging to help them effectively manage customer objections; and giving employees exciting opportunities to develop essential skills in collaboration, communication, time management, and problem-solving with activities accessible from a variety of mobile devices. 
Training initiatives are vital and expensive. A qualified instructional designer understands the relationship between gaming and learning and can design training that ignites your trainees and gives you (and them) a solid return on your investment.


Conrad, R., & Donaldson, J. A. (2011). Engaging the online learner: Activities and
resources for creative instruction (Updated ed.). San Francisco, CA: Jossey-Bass.

Schreiner, E. (2013). What are the benefits of games in education & learning activities? Retrieved from

Shank, P. (2006). Activities aren't optional. Online Classroom, 4-5. Retrieved from the Walden Library using the Education Research Complete database.

1 comment:

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